Privacy policy
Last updated: 26 October 2026
1. Who we are
Studio Jie is a bags and accessories label operated by Zeventienent, a company registered at the Dutch Chamber of Commerce (KvK) under number 94129584, with its registered office at Groottegeler 9, Enschede, the Netherlands. Zeventienent is the data controller for personal data processed through studiojie.com.
Contact: info@studiojie.com.
2. What this policy covers
This Privacy Policy explains what personal data we collect, why we collect it, how we use and share it, how long we keep it, and the rights you have under the General Data Protection Regulation (GDPR) and other applicable law. It covers the Studio Jie website, our marketing emails, and our customer service.
Our store runs on Shopify. Shopify processes some data on our behalf and some data as an independent controller. Shopify's own privacy notice is available at https://www.shopify.com/legal/privacy.
3. Personal data we collect
Contact details: name, email address, phone number if you provide it, delivery address, and billing address.
Order details: items purchased, order history, order value, discount codes used, and preorder preferences.
Payment information: card issuer, last four digits of your card, and transaction confirmation. We do not store full card numbers. Full payment data is processed by our payment providers through the Shopify checkout.
Account details: email address, password hash, and preferences if you create an account.
Communications: the content of your emails to our customer service and your subscription status for our marketing emails.
Technical data: IP address, device and browser information, referrer URL, pages visited, time on site, and cookie identifiers.
Marketing data: email engagement, click behaviour, and audience segmentation signals.
4. How we collect your data
Directly from you when you create an account, place an order, sign up for our emails, or contact us.
Automatically through cookies, pixels, and similar technologies when you visit our website.
From third parties such as Shopify, Klaviyo, Meta, Google, and shipping carriers, where they process data on our behalf or as independent controllers.
5. Why we use your data and on what legal basis
Order fulfilment and customer service: to accept orders, take payment, ship items, handle returns, and reply to your questions. Legal basis: performance of a contract.
Account management: to create and secure your account. Legal basis: performance of a contract.
Email marketing: to send you newsletters, drop announcements, and product updates. Legal basis: consent, which you can withdraw at any time.
Advertising: to show relevant ads on Meta, Google, and other platforms, and to measure ad performance. Legal basis: consent through our cookie banner.
Analytics and website improvement: to understand how the website is used and to improve it. Legal basis: consent through our cookie banner.
Fraud prevention and security: to detect and prevent fraudulent orders, chargebacks, and misuse. Legal basis: our legitimate interest in protecting our business.
Legal obligations: to keep accounting records, respond to lawful requests, and comply with Dutch and EU law. Legal basis: compliance with a legal obligation.
6. Who we share your data with
Shopify, our ecommerce platform.
Klaviyo, our email marketing platform.
Meta and Google, for advertising and analytics where you have given consent.
Shipping carriers (PostNL and DHL Express) for delivery.
Payment providers through the checkout.
Professional advisors (accountants, legal counsel) where necessary.
Authorities when required by law.
We do not sell your personal data.
7. International transfers
Some of our service providers process data outside the European Economic Area, including in the United States. Where this is the case, transfers are protected by appropriate safeguards such as the EU Standard Contractual Clauses or the EU US Data Privacy Framework.
8. How long we keep your data
Order and invoicing data: 7 years, as required by Dutch tax law.
Account data: for as long as your account is active, plus a reasonable period after.
Marketing data: until you unsubscribe, plus a short retention period for suppression lists.
Website analytics: up to 26 months.
Customer service emails: up to 3 years.
9. Your rights
Under GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data, within the limits of the law
- Restrict or object to processing
- Data portability
- Withdraw your consent at any time, where processing is based on consent
To exercise any of these rights, email info@studiojie.com. We will respond within one month.
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at https://www.autoriteitpersoonsgegevens.nl.
10. Cookies
We use cookies and similar technologies to run the website, remember your preferences, analyse traffic, and show you relevant advertising. You can accept or reject optional cookies through the cookie banner on first visit, and change your choice at any time.
11. Children
Our website is not aimed at children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child under 16, contact us and we will delete it.
12. Changes to this policy
We may update this policy to reflect changes to our practice or the law. The current version is always posted on this page. Material changes will be communicated by email where appropriate.